Moving that keeps
families together.
A two-sided marketplace for moving & home services — three languages, five countries, full cycle from quote to deal. Already live.
A bad move doesn't just cost money.
It costs family harmony.
"One of the biggest sources of family conflict is disorder and discomfort at home. A good move creates good memories. A bad one leaves scars. Helping families move well means helping them stay together. That's why this is holy."
— HolyMove MissionFragmented market
Movers, packers, cleaners, organizers — all hired separately. A quality move means 5–7 separate vendors with no coordination platform.
1M+ Russian speakers — ignored
Every Israeli competitor runs Hebrew-only. Olim — who relocate most — are invisible. An untapped, loyalty-rich segment with no dedicated solution.
One request.
The whole move — handled.
HolyMove connects families with verified companies across 9 categories in one platform, three languages — movers, packers, cleaners, organizers, painters, handymen, AC, design, junk removal.
₪5B+ market — and no clear leader.
Israel: hundreds of thousands of moves per year, each generating spend across multiple categories. Plus four international markets already in the platform.
(moving + home services)
before add-on services
IL · US · CA · GB · AU
Price reference (pro.co.il): 1–2 rooms ₪1,300–2,300 · 3 rooms ₪2,600–3,300 · 4 rooms ₪3,400–4,500 · 5+ rooms ₪5,000–9,000+
Full product is live.
All key systems shipped.
in 49 cities
FMCSA verified
RU / HE / EN
live
Freemium — land free, expand later.
Structural advantages competitors can't copy fast.
🌐 True trilingual (RU/HE/EN)
Every competitor is Hebrew-only. Building real multilingual UX takes years. The 1M+ Russian-speaking segment is a moat no one else can close quickly.
📦 Moving + full home-service stack
9 categories in one platform. Competitors are either generic or moving-only. We own the customer LTV across the entire moving journey.
💛 Radical transparency
No pay-to-rank. Open price guide. Globes Israel exposed competitors selling top slots. Our integrity becomes more valuable as trust erodes elsewhere.
💳 BNPL — first in this niche
"Pay the move in installments" — nobody offers this in Israel's moving market. Opens a segment that can't currently afford a quality move upfront.
Similar category — different league.
| Feature | HolyMove | pro.co.il | midrag.co.il |
|---|---|---|---|
| Russian / English | ✓ RU + EN + HE | ✗ Hebrew only | ✗ Hebrew only |
| In-platform chat | ✓ Live | ✗ Phone only | ✗ Phone only |
| Open pricing | ✓ Public guide | ✗ Call only | Partial |
| BNPL installments | Roadmap Q4 2026 | ✗ | ✗ |
| Company CRM | ✓ | ✗ | ✗ |
| Multi-country | ✓ 5 countries | ✗ IL only | ✗ IL only |
| Merit ranking | ✓ No pay-to-rank | ✗ Exposed by Globes | ✓ |
Live & shipped
- Full marketplace
- 3 languages, 5 countries
- CRM + email + admin
- 3,000+ companies
Build supply (free)
- Free company sign-up
- Grow listed companies
- Live lead flow + CRM
Monetize + scale
- Optional ~₪49–149/mo
- BNPL partner (later)
- CA/GB/AU
- Path to break-even
👤 Joseph (Joe) Pusser — Founder
8+ years freelance development (Fiverr Top Rated). HolyMove built solo — DB architecture, PHP backend, UI, i18n, deploy, full marketplace. Israel. Founder of SeppFlow Studio.
🏢 SeppFlow Studio
Boutique web development & design agency. Builds digital products end-to-end — from concept to production. Designed and built HolyMove.
Let's talk.
Open to seed investment, strategic partnerships, and conversations about joint growth.
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