Moving that keeps
families together.

HolyMove is a two-sided marketplace for moving and home services — three languages, five countries, a full-cycle marketplace already live and running.

Pitch Deck (PDF) Business Plan (PDF)

3,000+

companies in database

countries

languages (RU/HE/EN)

service categories

Opportunity

A ₪5B+ market with no clear leader

🧩

Fragmented market

Families hire movers, packers, cleaners, and organizers separately, in different places, in different languages. No single platform covers the full move.

🌍

1 million Russian speakers — ignored

Every Israeli competitor runs Hebrew-only. Olim and Russian-speaking residents — who move more than average — are completely shut out of the market.

🔒

Pay-to-rank, zero trust

Globes Israel exposed competitors selling top directory slots. Families can't tell who's actually good. Radical transparency is our structural advantage.

💳

No payment flexibility

A quality move costs ₪3,000–6,500+. Many families postpone or cut corners — not by choice, but because they can't pay upfront. Nobody has solved this.

Roadmap

From live product to profitable marketplace

Done

Live and running

Full marketplace (leads → offers → chat)
Company CRM dashboard
3 languages + RTL, 5 countries
307+ IL companies, 2,600+ US
Transactional email (Resend)

Now

Free self-serve onboarding

Companies sign up free, no contract
Free company page + directory listing
Built-in CRM + real customer leads
Building supply & marketplace liquidity

Low-cost optional plan ~₪49–149/mo
Premium: lead priority, visibility, analytics
CA / GB / AU expansion
Paying subscribers → break-even

Business Model

Freemium — land and expand

1️⃣

Free for companies — self-serve sign-up, public company page, directory listing, built-in CRM, and real customer leads. No upfront fees, no per-lead charge, no contract. Removes all friction and builds the supply side. LIVE

2️⃣

Optional subscription — once usage and traffic are there, a low-cost monthly plan (~₪49–149/month) unlocks premium features: lead priority, more visibility, analytics, multiple seats. Free accounts are never auto-charged; paid tiers are opt-in.

3️⃣

BNPL referral (later / optional) — "Pay in installments" button → licensed partner handles credit → 2–4% commission, zero credit risk to us.

4️⃣

Cross-sell (later / optional) — client hired movers → platform offers packers, cleaners, organizers. Average order value grows 1.5–2×.

Moving that keepsfamilies together.